Saturday, August 7, 2010

Aadi Thallubadi ... you mean.. like ... Dancing Sale ?

Well, if you think about it, quite literally, Aadi - also means dancing in Tamil, thalllubadi means discount. So, this is month when all cine-stars and TV soap celebs actually sing and dance to sell you anything from mobile phone to gold. If you are not shopping during Aadi sale in Chennai, then something is seriously wrong. So, what is the deal about this Aadi Sale? Legend has it that, Aadi month is considered INAUSPICIOUS for any new purchase/activity .. yes.. you read it right. However, it turns out that Pothys and some other vendors, in and around Tirunelveli, came up with this fantastic idea, a la Kotler style, of creating a theme sale to improve their revenue in these sagging months. And lo and behold, you have Aadi sale. It spread like wild fire and now, its’ quite a rage in Chennai :)

Well, how has Fix-All done through the Aadi month. We have seen renewed interest in refurbished computer sales. Its’ quite expected. Small startups, schools and educational institutes prefer to get these PC's ranging from Rs. 6000 to Rs. 10,000 for their businesses. There seems to be a steady increase in the demand as people know that they can source refurbished PC's with warranty. What customers seem to miss earlier is the warranty and support. Once, we tell them that we can support them with warranty and support, the value proposition is clear.

We are evaluating a new plumbing product, Multilayer composite (MLC) pipes, an alternative to concealed PVC. This new product is competitively priced and can be used for airconditioning and water heater systems. The best part is that these pipes are flexible and hence can be bent around corners without using joints. This reduces wastage, material cost and labour cost. So, when you work on your house plumbing, make sure you check with your plumber if he tries out this option for piping.

Last week had some good news for us Chennai-vasis. South Asia's largest sea water desalination plant was inaugurated and it will supply hundred million litres of drinking water every day to Chennaiites. Still a long way to go, but itis a start :) Another reminder, we had the first hike in electricity rates in 7 years. So, for every unit after 600 units, the charge will be Rs. 4.05/ units (up from Rs. 3.05/unit). So, we need to be more prudent in using our electricity :)


So, India asserts its supremacy in the test against Sri Lanka, this weekend promises fun :) so,make sure you celebrate this win with a shopping trip to Ranganathan Street, T.Nagar and top it up with a visit to GRT Thangamaaligai, the holy grail of shopping :)

Thanks,
Fix-All team

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